Isuzu UK Dominates the Pick-Up Truck Market

Isuzu UK has once again cemented its position as a leader in the pickup truck market, winning two prestigious awards at this year’s Trade Van Driver Awards. The Isuzu D-Max was awarded ‘Best Workhorse Pick-Up’ for the eleventh consecutive year, while the Isuzu D-Max Arctic Trucks AT35 won ‘Best Lifestyle Pick-Up for the first time.

The Trade Van Driver Awards are highly regarded in the industry, and winning them confirms the exceptional quality of Isuzu UK’s vehicles. The awards recognise the best commercial vehicles, accessories, and services, with winners selected by a panel of expert judges.

The Isuzu D-Max’s success in the ‘Best Workhorse Pick-Up’ category is not surprising. It’s known for its reliability, durability, and affordability. The D-Max boasts an impressive 3.5-tonne towing capacity and a one-tonne payload. It also features a powerful 1.9-litre turbo diesel engine, which can deliver up to 164hp and 360Nm of torque. The D-Max also has an excellent fuel economy, making it the ideal workhorse for those who need a reliable and efficient vehicle.

Isuzu Pickup Truck Market

According to David Johns, editor of Trade Van Driver, “The Isuzu D-Max is unbeatable when it comes to toughness, reliability, and payload capacity. It’s affordable and a true workhorse. For eleven years in a row, it has delivered on its promise to the market.”

Meanwhile, the Isuzu D-Max Arctic Trucks AT35 won over the judges in the ‘Best Lifestyle Pick-Up’ category for the first time. This vehicle is a true head-turner, with its striking appearance and impressive features. The Arctic Trucks AT35 has a ground clearance of 290mm, making it the perfect vehicle for off-road adventures. It also has a specially designed suspension system that allows it to handle rough terrain with ease. The vehicle’s aggressive styling and comfortable interior make it a popular choice for those who want a vehicle that looks as good as it performs.

“We’re delighted to receive these awards, which are a testament to the quality and reliability of our vehicles. We’re committed to providing our customers with the best possible driving experience, and this recognition reinforces our position as a leader in the Pick-Up truck market.”

Alan Able, Managing Director of Isuzu UK
Isuzu Pickup Truck Market

Isuzu UK has won several other awards over the years, including ‘Best Pick-up’ at the What Car? Awards and ‘Most Reliable Pick-Up’ at the Professional Pick-Up and 4×4 Awards. The company is dedicated to delivering the best vehicles and services to its customers, and its commitment to excellence is reflected in its continued success.

In conclusion, Isuzu UK’s recent success in the pickup truck market is a testament to its commitment to quality, reliability, and affordability. The Isuzu D-Max’s impressive performance in the ‘Best Workhorse Pick-Up’ category for eleven consecutive years demonstrates its unbeatable toughness and payload capacity. Meanwhile, the Isuzu D-Max Arctic Trucks AT35’s win in the ‘Best Lifestyle Pick-Up’ category underlines its striking appearance and exceptional off-road capabilities. With its mission to provide the best vehicles and services to its customers, Isuzu UK is set to dominate the pickup truck market for years to come.

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